I have decided to interview someone from my target audience which is someone from any gender who is aged between the ages of 15-40 and are interested in indie music. The person who i have interviewed is a 17 year old male who likes indie music.
1. What would you expect to be on a typical indie music magazine front cover?
I'd expect to see an indie band who are quite small at the minute but are going to start getting bigger, or a big band who have just released a new album or about to start touring.
2. What colours do you expect to see in this type of magazine?
Blue, white and black then maybe red and yellow in the corners of the magazine.
3. Are you a fan of indie music? If so what do you like about it?
I am a fan of indie music, and i feel as though the music is relatable too me and the lyrics in the songs are honest and straight to the point.
4. What do you think is a good name for a indie music magazine?
The Palaver, Undiscovered, Backstage
5. What information do you want to see in a indie music magazine?
I'd expect to see some articles on different bands with interviews with the band themselves also maybe some information on some upcoming tours that are going to be happening.
6. What do you think is a good price to sell a magazine for?
Between £2.50 and £4.00.
7. Would you rather see a big name on the front cover or an upcoming artist?
I'd like to see a variation, some weeks the big bands and other weeks have small bands on the front in order to give them some coverage.
8. Would you like to see special offers in the magazine?
Yeah! That would make the magazine more appealing to more people and it will make people want to buy it more.
Friday, 20 November 2015
Friday, 13 November 2015
Audience Audit
The target audience consists of a Demographic and Psychographic target audience. A demographic target audience takes into account people age, gender, location and also there social class, whereas a psychographic target audience takes into audience peoples interests.
Demographic Target Audience
The Demographic target audience for my magazine is people of both genders who are aged between the age of 15 and 40 who are located anywhere in the country and are of working/middle class. The reason i picked the age range i did was because the magazine is going to be about music that interests people in both ages, so for example people who are between the ages of 35-40 will be interested in bands such as Oasis, The Stone Roses and The Smiths whereas people who are in there 20's they'll be interested in bands like The Libertines and The Strokes and with people who are between the ages of 15-20 will enjoy bands like Arctic Monkeys, Kasabian and Courteeners will interest them. Overall my magazine will try to aim for an audience who likes most of these bands and other bands of this type of genre of music. I decided to aim my magazine at both genders because the genre of indie music is one that both genders can enjoy as it attracts them both and with the bands that i have listed they have a fan base with a mixture of people as both genders can relate to the music. Men may like this genre because of the guitar riffs in the songs or the lyrics and the atmosphere they get at gigs, this may be the same with women but they may also like a band due to the frontman of a band as they may be attracted to them.
Psychographic Target Audience
The psychographic target audience is people who have interest in music and in particularly indie music however, it may also interest people who enjoy music in general. Furthermore the magazine may interest people who are in a indie band and may take inspiration from bands and artists that feature in my magazine also people who enjoy going to gigs will like the magazine.
Demographic Target Audience
The Demographic target audience for my magazine is people of both genders who are aged between the age of 15 and 40 who are located anywhere in the country and are of working/middle class. The reason i picked the age range i did was because the magazine is going to be about music that interests people in both ages, so for example people who are between the ages of 35-40 will be interested in bands such as Oasis, The Stone Roses and The Smiths whereas people who are in there 20's they'll be interested in bands like The Libertines and The Strokes and with people who are between the ages of 15-20 will enjoy bands like Arctic Monkeys, Kasabian and Courteeners will interest them. Overall my magazine will try to aim for an audience who likes most of these bands and other bands of this type of genre of music. I decided to aim my magazine at both genders because the genre of indie music is one that both genders can enjoy as it attracts them both and with the bands that i have listed they have a fan base with a mixture of people as both genders can relate to the music. Men may like this genre because of the guitar riffs in the songs or the lyrics and the atmosphere they get at gigs, this may be the same with women but they may also like a band due to the frontman of a band as they may be attracted to them.
Psychographic Target Audience
The psychographic target audience is people who have interest in music and in particularly indie music however, it may also interest people who enjoy music in general. Furthermore the magazine may interest people who are in a indie band and may take inspiration from bands and artists that feature in my magazine also people who enjoy going to gigs will like the magazine.
Wednesday, 11 November 2015
Company Information
Time Inc. UK
Time Inc. UK (formerly International Publishing Corporation and IPC Media), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.
Time Inc. UK (formerly International Publishing Corporation and IPC Media), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.
Time Inc. has been subject to a number of takeovers. In 1998 a company called IPC Magazines Ltd was subject to a management takeover by a venture capitalist group and the company was renamed IPC Media. It was then sold to Time Warner in 2001 who renamed the company Time Inc.
Time Inc. owns many magazines companies such as: NME, World Soccer and Rugby World. This makes Time Inc. a conglomerate as it is a large business which owns may smaller businesses.
The company has 24.9% market share it was released in 2014.
Monday, 9 November 2015
Regulation & Regulatory Bodies
IPSO
IPSO handles complaints about breaches of the Editors' Code of Practice. They operate a complaints procedure that is designed to achieve speedy and fair resolution of complaints. They are able to impose new sanctions, including the ability to determine the nature, extent and placement of corrections, when they are necessary in order to remedy a breach of the Editors' Code. The procedure of complaints is handled by the board and then individual complaints will be handled by the complaints committee.
If people feel as though they are facing unwanted attention or harassment by journalists or if they are concerned that a publication intends to publish information that they may believe breaches the Editors' Code, IPSO may be able to assist them. Also any journalist that feels they are being pressured to act in a way that is not in line with the Editors' Code and can register their concerns or seek advice from IPSO. They offer practical advice and support and act pre-publication to ensure that relevant newspapers or magazines are alerted to journalists concerns where necessary.
IPSO is the independent regulator for the newspaper and magazine industry in the UK. They try to uphold the highest standards of journalism by monitoring and maintaining the standards set out in the Editors' Code of Practice, and provide support and redress for individuals seeking to complain about breaches of the Code. IPSO is committed to working with the newspaper and magazine industry to maintain and enhance the freedom and authority of the press through effective, independent regulation.
IPSO handles complaints about breaches of the Editors' Code of Practice. They operate a complaints procedure that is designed to achieve speedy and fair resolution of complaints. They are able to impose new sanctions, including the ability to determine the nature, extent and placement of corrections, when they are necessary in order to remedy a breach of the Editors' Code. The procedure of complaints is handled by the board and then individual complaints will be handled by the complaints committee.
If people feel as though they are facing unwanted attention or harassment by journalists or if they are concerned that a publication intends to publish information that they may believe breaches the Editors' Code, IPSO may be able to assist them. Also any journalist that feels they are being pressured to act in a way that is not in line with the Editors' Code and can register their concerns or seek advice from IPSO. They offer practical advice and support and act pre-publication to ensure that relevant newspapers or magazines are alerted to journalists concerns where necessary.
IPSO is the independent regulator for the newspaper and magazine industry in the UK. They try to uphold the highest standards of journalism by monitoring and maintaining the standards set out in the Editors' Code of Practice, and provide support and redress for individuals seeking to complain about breaches of the Code. IPSO is committed to working with the newspaper and magazine industry to maintain and enhance the freedom and authority of the press through effective, independent regulation.
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