Audience Interview

I have decided to interview someone from my target audience which is someone from any gender who is aged between the ages of 15-40 and are interested in indie music. The person who i have interviewed is a 17 year old male who likes indie music.

1. What would you expect to be on a typical indie music magazine front cover?

I'd expect to see an indie band who are quite small at the minute but are going to start getting bigger, or a big band who have just released a new album or about to start touring.

2. What colours do you expect to see in this type of magazine?

Blue, white and black then maybe red and yellow in the corners of the magazine.

3. Are you a fan of indie music? If so what do you like about it?

I am a fan of indie music, and i feel as though the music is relatable too me and the lyrics in the songs are honest and straight to the point.

4. What do you think is a good name for a indie music magazine?

The Palaver, Undiscovered, Backstage

5. What information do you want to see in a indie music magazine?

I'd expect to see some articles on different bands with interviews with the band themselves also maybe some information on some upcoming tours that are going to be happening.

6. What do you think is a good price to sell a magazine for?

Between £2.50 and £4.00.

7. Would you rather see a big name on the front cover or an upcoming artist?

I'd like to see a variation, some weeks the big bands and other weeks have small bands on the front in order to give them some coverage.

8. Would you like to see special offers in the magazine?

Yeah! That would make the magazine more appealing to more people and it will make people want to buy it more.

Audience Audit

The target audience consists of a Demographic and Psychographic target audience. A demographic target audience takes into account people age, gender, location and also there social class, whereas a psychographic target audience takes into audience peoples interests.

Demographic Target Audience

The Demographic target audience for my magazine is people of both genders who are aged between the age of 15 and 40 who are located anywhere in the country and are of working/middle class. The reason i picked the age range i did was because the magazine is going to be about music that interests people in both ages, so for example people who are between the ages of 35-40 will be interested in bands such as Oasis, The Stone Roses and The Smiths whereas people who are in there 20's they'll be interested in bands like The Libertines and The Strokes and with people who are between the ages of 15-20 will enjoy bands like Arctic Monkeys, Kasabian and Courteeners will interest them. Overall my magazine will try to aim for an audience who likes most of these bands and other bands of this type of genre of music. I decided to aim my magazine at both genders because the genre of indie music is one that both genders can enjoy as it attracts them both and with the bands that i have listed they have a fan base with a mixture of people as both genders can relate to the music. Men may like this genre because of the guitar riffs in the songs or the lyrics and the atmosphere they get at gigs, this may be the same with women but they may also like a band due to the frontman of a band as they may be attracted to them.

Psychographic Target Audience

The psychographic target audience is people who have interest in music and in particularly indie music however, it may also interest people who enjoy music in general. Furthermore the magazine may interest people who are in a indie band and may take inspiration from bands and artists that feature in my magazine also people who enjoy going to gigs will like the magazine.

Company Information

Time Inc. UK

Time Inc. UK (formerly International Publishing Corporation and IPC Media), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.

Time Inc. has been subject to a number of takeovers. In 1998 a company called IPC Magazines Ltd was subject to a management takeover by a venture capitalist group and the company was renamed IPC Media. It was then sold to Time Warner in 2001 who renamed the company Time Inc.

Time Inc. owns many magazines companies such as: NME, World Soccer and Rugby World. This makes Time Inc. a conglomerate as it is a large business which owns may smaller businesses. 

The company has 24.9% market share it was released in 2014.

Regulation & Regulatory Bodies

IPSO

IPSO handles complaints about breaches of the Editors' Code of Practice. They operate a complaints procedure that is designed to achieve speedy and fair resolution of complaints. They are able to impose new sanctions, including the ability to determine the nature, extent and placement of corrections, when they are necessary in order to remedy a breach of the Editors' Code. The procedure of complaints is handled by the board and then individual complaints will be handled by the complaints committee.

If people feel as though they are facing unwanted attention or harassment by journalists or if they are concerned that a publication intends to publish information that they may believe breaches the Editors' Code, IPSO may be able to assist them. Also any journalist that feels they are being pressured to act in a way that is not in line with the Editors' Code and can register their concerns or seek advice from IPSO. They offer practical advice and support and act pre-publication to ensure that relevant newspapers or magazines are alerted to journalists concerns where necessary. 

IPSO is the independent regulator for the newspaper and magazine industry in the UK. They try to uphold the highest standards of journalism by monitoring and maintaining the standards set out in the Editors' Code of Practice, and provide support and redress for individuals seeking to complain about breaches of the Code. IPSO is committed to working with the newspaper and magazine industry to maintain and enhance the freedom and authority of the press through effective, independent regulation. 

Analyses of existing products

 The codes and conventions of this magazine cover follows the way this type of magazine communicates with its audience and also the manner in which it does. It follows the pattern of having the cover star being either a band or a solo artist  who take up the majority of the page. Also the masthead is in the top left corner of the cover and there is a bar code in the bottom right corner also there are secondary articles running across the bottom of the page and the headline overlaps the feature article photograph. The masthead is in block capital letter that are written in white and is on a red background in order to make it stand out more on the front cover.

Having the band stand on a street where there are other people gives the impression that the article on the band isn't going to be formal also it shows the band may not be a band who want to let people know that they may be a band for the people and show this by being around 'normal' people. Furthermore, the picture of the band is the only photo used on the front cover this has been used to make the band more prominent on the cover and to show that they are the main band the contents of the magazine will talk about. The photograph of the band is in black and white and has connotations of that it is a old photo however it is a rather new photo, this may have been done in order to make the headline stand out more which is in orange and red. The colours red and orange represent danger and explosive so they have been used to show that the music of The Strokes is  Also the text under the headline is rather informal and chatty which follows the style of the majority of the magazine. The clothing band are wearing is informal and could be described as scruffy although this is what bands like The Strokes would wear at the time when the first come to fame in the early 2000's. 

The mode of address for this is informal and rather chatty so people will find it more enjoyable to read, the magazine reaches out to people who are a fan of indie music although it may also interest people who are a fan of music.

The demographic audience of this particular issue of NME will be people aged 16-30 of both genders and the psychographic audience will be people who are interested in music but especially indie music.

Q is a music magazine like NME however, with this magazine the rapper Kanye West is the cover star meaning that the contents is going to be very different as the cover star for the NME cover was the indie band The Strokes. This magazine follows many codes and conventions that a typical music magazine does with feature article photograph being in the middle of the page also the masthead is in the top right corner however, this magazine does not have a barcode or how much the magazine costs us on the front cover. There are secondary articles all over the front page which follows the codes and conventions of this magazine, furthermore, the name of the magazine is written in white and has been put on to a red background in order to make it look more prominent on the cover so that it catches peoples attention and draws them to the magazine.

The feature article photograph is of the rapper Kanye West who is stood in the middle of the page dressed in black and is on a white background which really makes him stand out. This may have been done to catch peoples attention and try and make them buy the magazine as Kanye West is a massively well known artist by people from all over the world. Kanye is stood with his hands by his side holding a microphone and his looking at the camera with his head slightly slanted with a stern look on his face. He is seen as a cocky and arrogant person by many people and the way he is stood possibly shows that it is true and he knows he is cocky and arrogant and may even try to keep up this image.  The headline says 'KANYE AN AUDIENCE WITH THE ULTIMATE ANTI-HERO'  he is being described as someone who is the opposite of a hero as they have hero attributes and they word 'ultimate' suggest he is the best or the biggest 'anti-hero' in the music industry.

The mode of address for this front cover is quite formal and you could make assumptions that the interview with Kanye is going to be rather serious as it maybe be talking to him why some people don't really like him, this would interest both people who dislike him.

The demographic audience of this particular issue of NME will be people aged 16-25 of both genders and the psychographic audience will be people who are interested in music but especially rap music.








    

Initial Ideas

My initial idea for my coursework will be to do a printed image of a music magazine.  I have decided to do this because i have a passion for music and i feel as though it would be something i will be able to analyse well and will be able to make a good piece of practical work on.

 My magazine is going to follow the style of these two famous music magazines as i find both magazines interesting and inspire me to design my own magazine cover.